Google is making significant updates to its Google Lens product, allowing users to shop more easily in physical stores. The new features are designed to provide users with valuable information about products they see in-store, including reviews, similar products available at the location, and price comparisons.
Building on Google Shopping’s Success
The updates to Google Lens build upon the success of Google Shopping, which provides a platform for users to search and compare prices across various online retailers. With this new capability, Google is extending its reach into physical stores, using AI-powered technology to provide users with informed shopping decisions.
Key Features:
- Product Insights: Users can take a picture of a product in-store using Google Lens and access detailed information about the item, including reviews from other customers.
- Price Comparisons: Users can compare prices for similar products across different retailers, ensuring they get the best deal available.
- Local Inventory Availability: Users can check if a specific product is in stock at their local store or nearby locations.
Retail Partnerships
Google has partnered with several major retailers to bring this new capability to life. The participating retailers include Target, Ulta Beauty, Sally Beauty Supply, Macy’s, Nordstrom, and others. These retailers will share their local inventory with Google, allowing users to access real-time information about products in-store.
Availability
The feature is now available for U.S. users who have opted into sharing their location. To use this feature, users can download the latest version of the Google app or Chrome browser on Android or iOS devices.
New Maps Features
In addition to updating Google Lens, Google is also introducing new shopping features in its Maps platform. Users will soon be able to search for specific products and find nearby stores that carry them. This feature will launch in the U.S. in the coming weeks.
Google Pay Updates
Google is also expanding its Google Pay capabilities ahead of the holiday shopping season. The company is adding more buy now, pay later options, including Afterpay and Klarna. Additionally, Google will soon start piloting a service to help merchants better identify fraudulent transactions.
Impact on Consumers
The updates to Google Lens and Maps are expected to have a significant impact on consumers’ shopping experiences. With access to valuable product information and price comparisons, users can make informed decisions when making purchases in physical stores.
Why This Matters
- Increased Convenience: The new features will provide users with more convenience when shopping in-store.
- Improved Shopping Experience: By providing users with accurate product information and price comparisons, Google Lens and Maps are enhancing the overall shopping experience.
- Retailer Partnerships: The partnerships between Google and major retailers demonstrate the company’s commitment to making online and offline shopping seamless.
Conclusion
Google’s updates to Google Lens and Maps represent a significant step forward in making online and offline shopping more accessible. By providing users with valuable product information and price comparisons, these features are expected to have a lasting impact on consumers’ shopping habits.
