A New Era in Automation
Zapier and IFTTT are two of the most popular platforms for creating automation rules, allowing users to integrate multiple apps and services using APIs. However, these tools are often seen as "hammers to crack nuts" when it comes to processing simple tasks within businesses. Furthermore, if the task requires unstructured data such as images or video, or if the text referred to is not properly formatted, traditional automation tools may struggle or fail altogether.
This realization was at the heart of the Berlin-based startup Levity, which has developed a way for businesses to create AI-powered, "no-Code" rules for automating tasks. The platform allows non-technical users to use simple templates to automate workflows, with an underlying AI that handles the complex processing.
Levity’s Vision
Founded by Gero Keil and Thilo Hüllmann, Levity aims to democratize access to automation and AI for small businesses. By providing a user-friendly interface and leveraging advanced technologies such as NLP (Natural Language Processing) and computer vision, Levity enables businesses to automate tasks that were previously too complex or time-consuming.
Key Features
- No-Code Automation: Levity’s platform allows users to create automation rules without needing to write code.
- AI-Powered Processing: The underlying AI handles the complex processing of unstructured data types, including images, texts, and documents.
- Integration with Popular Services: Levity integrates with popular services such as Gmail, Outlook, Google Drive, Dropbox, Airtable, and others.
- Compliance: The platform is SOC2 Type I certified and GDPR compliant.
Use Cases
Levity’s customers span various industries, including fashion, real estate, shipping, marketing, social media, scientific research, and more. Typical use cases include:
- Automatically tagging and routing incoming emails or email attachments
- Triage customer support tickets
- Sorting incoming documents into respective folders
- Tagging visual inventory data, such as product photos
Funding and Growth
Levity has recently raised $8.3 million in seed funding, co-led by Balderton Capital (London) and Chalfen Ventures, with additional investment from angels. The platform launched in August 2022, with subscription prices starting at $200 per month.
Founder’s Vision
In a statement, Gero Keil, co-founder and CEO of Levity, emphasized the importance of democratizing access to automation and AI for small businesses: "Businesses and their customers deserve the same opportunities to reap the benefits of AI and automation as their bigger rivals."
Balderton Capital’s Perspective
James Wise, partner at Balderton Capital, added: "There is an increasing divide between companies with the means to capitalize on AI and automation, and those smaller businesses who lack the resources to do so. Levity is on a mission to close this divide."
Conclusion
Levity represents a significant step forward in making automation and AI accessible to small businesses. By providing a user-friendly interface and leveraging advanced technologies, the platform enables non-technical users to automate tasks that were previously too complex or time-consuming.
As Levity continues to grow and expand its customer base, it is likely to play an increasingly important role in bridging the gap between large corporations and smaller businesses when it comes to AI and automation.
