Roku Surpasses 90 Million Streaming Households, Cementing Its Position as the Leading TV OS in the US
Driven by its commitment to innovation, global expansion, and a delightful viewer experience, Roku has reached a significant milestone: surpassing 90 million streaming households in the first week of January 2025. This achievement solidifies Roku’s position as the top-selling TV OS in the U.S., Canada, and Mexico.
Roku’s Extensive Scale Sets It Apart
As the preferred choice for millions of viewers, Roku’s extensive scale sets it apart from other TV OS platforms. With more engagement than any other TV OS platform in the U.S., Roku is the go-to destination for streaming. According to Anthony Wood, Founder and CEO of Roku, "Roku’s laser focus on simplifying and enhancing the streamer’s journey has made us the preferred choice for millions of viewers."
Celebrating a Decade of Excellence
In 2024, Roku celebrated 10 years of the Roku TV program and 15 years since the launch of its first connected streaming device. With millions of units sold globally, Roku TVs and devices deliver an unparalleled viewing experience. The company’s commitment to excellence is evident in its iconic interface, seamless navigation, and dedication to providing the best possible viewing experience.
Innovative Features Enhance the TV Experience
Last year, Roku continued to introduce innovative features that enhance the TV experience. One such feature is Backdrops, which transforms any Roku TV into a work of art. Additionally, Roku Smart Picture automatically optimizes picture quality, ensuring an exceptional viewing experience.
Unparalleled Value for Customers
Roku TVs and streaming players offer incredible value to customers with an ever-expanding content library. This includes:
- Over 500 free live linear channels in the U.S.
- Premium exclusive content
- Thousands of free-on-demand options
The Roku Channel, a top 10 streaming service in the U.S., has seen over 80% year-over-year growth. With features like universal search, What to Watch, and Live TV Guide, Roku makes it easy for customers to find their favorite content across multiple apps.
Unique Content Destinations
Roku’s unique content destinations, such as the Olympics Zone, offer genre-based programming from across the platform in one convenient location. This enables seamless browsing and discovery of new content.
The Foundation of Roku’s Platform Business
Roku devices, featuring the Roku Experience, form the foundation of Roku’s platform business. This encompasses advertising and subscriptions. Advertisers love Roku because it’s the lead-in to all TV, featuring unique advertising experiences like Roku City and the Sports Zone. Streaming services appreciate the ability to promote subscriptions on the Roku platform, and Roku Pay simplifies the process for streamers seeking a simple way to sign up for and manage subscriptions through Roku.
About Roku, Inc.
Roku pioneered streaming on TV. The company connects users to the content they love, enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers. Roku TV models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands.
Forward-Looking Statements
This press release contains forward-looking statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements.
Important Factors
Important factors that could cause our actual results to differ materially are detailed from time to time in the reports we file with the Securities and Exchange Commission. Copies of these reports can be found on Roku’s website and are available from Roku without charge.
